Digital Marketing
At iLearn24x7, backed by 30+ man-years of industry real-time experience, we offer a comprehensive Digital Marketing training program designed to empower professionals with the knowledge and skills required to grow in the corporate sector in the Bidding role.
Who is this intended for, and what level of experience is required?
This Digital Marketing course is tailored for freshers who want to dive into the world of online marketing. With no prior experience needed, it’s perfect for recent graduates or newcomers interested in learning the fundamentals of digital marketing, including SEO, social media, content marketing, email campaigns, and analytics. Participants will gain hands-on skills and insights to confidently step into entry-level roles in digital marketing and begin building their careers in this dynamic field.
Core Digital Marketing Modules
Fundamentals of Digital Marketing
- What is digital marketing?
- The Fundamentals of Digital Marketing
- Digital Marketing for Startups
- Career Opportunities in Digital Marketing
- Why Digital Marketing Over Traditional Marketing
Website Creation with WordPress
- What is WordPress?
- Role of learning WordPress in Digital Marketing
- WordPress.com vs WordPress.org
- WordPress installation & setup
- Creating a WordPress website and blog
- Using page builders
- WordPress themes and plugins
Search Engine Optimization (SEO)
- What is SEO and why is it important?
- Working for Search Engines
- Introduction to SERPs
- Different SEO Ranking Factors
- White Hat vs Black Hat SEO
- Understanding Google algorithm
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Mobile-first SEO
- Advanced Keyword Research
- Google Search Console
- SSL Certificate & Website Security
- eCommerce SEO
- SEO Reporting
- SEO Case Studies
Social Media Optimization & Marketing
- What is Social Media Marketing (SMM)?
- What is Social Media Optimization (SMO)?
- Understanding Different Social Media Platforms
- SWOT Analysis
- Content Strategies According to SM Platforms
- Organic Reach
- Optimising Profiles on All Social Media Platforms
- Lead Generation Using Social Media
- Top Social Media Optimization Tools
- Creation of a Social media calendar
- Understanding client projects & requirements
- Social Media Content Creation Tools
- Rule of Consistency on Social Media
- Finding the Best Content Ideas
- Social Media Best Practices
- Influencer Marketing
- SMO Report Creation
Google Analytics and Google Search Console
- Introduction to Google Analytics and Google Search Console
- Working on Google Analytics and Google Search Console
- How to Set Up Google Analytics for a Website
- How to Set Up Google Search Console for a Website
- Understanding Reports and Data in GA
- Google Analytics for SEO
- Google Analytics for PPC
- Important Metrics & Reports
Google My Business (GMB)
- What is Google My Business and How Does It Work?
- Setting up a GMB account
- Importance of Local Business Listings
- Optimising the Rank of Google My Business Listing
- Lead Generating Using Google My Business
- Getting Organic Reviews on GMB
- Dealing with Negative and Fake Reviews
- Managing Multiple Locations in GMB
- Top Tips, Tricks, and Hacks
Google Ads
- Introduction to Google Ads
- Keyword Planner
- Working on Google Ads
- Types of Google Ads
- Importance of Landing Pages
- Running and optimising Search Ads
- Running and optimising display ads
- Remarketing with Google Ads
- Running App Install Ads
- Lead-generating ads
- Video Ads
- Shopping Ads
- Call Only Ads
- Proper Audience Targeting
- In-depth Optimization of Ad Groups
- Conversion Ads
Meta Ads
- Introduction to Facebook Ads and Instagram ads
- How do Facebook ads and Instagram Ads work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimising Landing Page for Ad Relevance
- A/B Testing
- Facebook Pixel Setup
- Facebook Analytics
- Dynamic Ads
- Remarketing and retargeting
- Lead generation & funnels
- Competitor Research and Spying
- Video advertising using Facebook Ads
- Finding clients for Facebook Ads projects
Email Marketing
- What is Email Marketing, and How Does It Work?
- Top Digital Marketing Tools
- Using Automation in Email Marketing
- Omni-channel Marketing
- How to Write Professional Emails?
- Important metrics and insights
- Call to Action in Emails
- Email cycles and funnels
- Conversion Rate Optimization
- Lead generation using email marketing
Online Reputation Management (ORM)
- What is ORM, and How Does It Work?
- Impact of ORM on Sales, Revenue, and Business Growth
- ORM vs SMO
- Dealing with Negative Reviews and Comments
- Understanding User Behaviour
- Online Reputation Management Strategies
- Personal Branding
- Press Release
Course structure
Interactive Live Sessions
Engage in real-time learning with industry experts through live sessions.
Pre-Recorded Sessions
Access comprehensive pre-recorded content to review at your own pace on our online Learning Management System.
Assignments & Quizzes
Solidify your learning with practical assignments and quizzes designed to reinforce key concepts and track your progress.
Practical Takeaways
Benefit from actionable insights and practical exercises to apply in real-world scenarios.
Course Duration
6 Weeks / 10 hrs per week
8 Weeks/ 10 hrs per week
12 Weeks / 10 hrs per week
Delivery Mode
Hybrid and once-a-week onsite/Virtually_live
Why Choose Our Digital Marketing Modules?
Practical Approach
Our modules are designed with real-world applications, ensuring that you can immediately apply what you learn in your day-to-day digital marketing role.
Flexible Learning
We offer hybrid learning options to suit your schedule, combining online and offline sessions.
Industry Expertise
Learn from digital marketers with years of experience across industries, offering you valuable insights and mentorship.
Certification
Earn a recognized digital marketing certification upon successful completion of the program, enhancing your professional credentials.
About Trainer
With over 10+ man-years of extensive experience in real-time digital marketing, Akhil Dhasmana brings a wealth of knowledge and practical insights to the table. His deep expertise in digital marketing is complemented by a passion for empowering individuals and organizations to achieve success in the digital realm. Akhil has been groomed under the esteemed leadership of Mr. S. Pal Ahuja, who carries over 35+ years of IT industry experience, having worked with domestic and multinational corporations leading their IT departments. Under Akhil's expert guidance, you'll gain invaluable skills and real-world expertise in digital marketing. Experience top-notch training delivered by a seasoned professional committed to your success.
